[N206.Ebook] Download PDF Before & After Page Design, by John McWade

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Before & After Page Design, by John McWade

Download PDF Before & After Page Design, by John McWade

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Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

• Sales Rank: #532105 in Books
• Brand: Brand: Peachpit Press
• Published on: 2003-12-20
• Original language: English
• Number of items: 1
• Dimensions: 8.97" h x .37" w x 7.00" l, .84 pounds
• Binding: Paperback
• 208 pages

Features

• Used Book in Good Condition

From the Back Cover
Before & After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B&A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually-transforming the images in your head into documents that communicate effectively on the page.

About the Author

Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine. He is also the author of Before and After Graphics for Business for Peachpit Press.

Most helpful customer reviews

36 of 36 people found the following review helpful.
Absolutely perfect
By A Customer
I have read this book thoroughly and I love it. It's better than any book of it's kind, and I would recommend it absolutely. I do, in fact, whenever I get the chance.
I own a bunch of books like this (including a couple by Robin Williams), but no other book is written (and presented!) so clearly. McWade is both a designer, making things look good, and a communicator, making things clear. He knows his stuff, but also knows how to make it accessible. And it's worked for me. I'm no professional graphic designer, but I was able to improve the look, and more importantly the usability, of all our corporate paper documents because of what I learned from this book. My partner is amazed (and very pleased). A very good $20 investment.
Though I've been interested in design and typography for years, it wasn't until I read Before & After that I really felt I had the specific tools to make it work. He gives very specific advice and recommendations (point and pica sizes), but still gives you the confidence and know-how to deviate from his recommendations.
Two nits: while everything is explained, not everything is explained in order. For instance, on page 11 he's telling me to use Century Light Condensed 16/18, but it's not until page 37 that I discover that the 16 is the font size and 18 is the leading. That only happens a couple of places, but it something he should have fixed.
Secondly, a few of the examples were clearly written a decade ago and not updated. The principles are still completely valid (and very, very good). But the color scheme on page 160 was so 1980s it was distracting. Sad, since that was hands down the best (and most comprehensive) chapter in the book: "Create a do-it-all business portfolio." Buy it for that section alone.
Seriously, no small business should exist without this book.

37 of 39 people found the following review helpful.
Not just Before and After...
By Jess
So many redesign books say "this is before" and "this is after." But this one has starts with how to design it and then shows a before and after to demonstrate. I like the callouts on why the each part of the layout was done and why it works so that it can be duplicated on my own. The designs also say when that layout should be used. For example, the digest-size newsletter says it's "great for short runs and small budgets" though the author says an example of this layout is Reader's Digest. I don't think of that magazine has having a short run or small budget. But yes, it is smaller.

Some of the vocabulary is unknown to this new designer. For example, on a newsletter each area is explained but what is a kicker? What is a deckhead? He even says that the kicker box touches the edge, but doesn't say what it is. From the context of the layout, I guess it's the name of the magazine, but the kicker has a byline. So maybe not.

There is a lot of great information on the different types of layout, but I'll jump forward to photo layouts since that's one of the things I am working on now. The before and after are dramatically different. And instead of just showing you the after, he shows how the layout came to be step-by-step. The progress photos are a great complement to the simplistic illustrations which I think are called wireframes. There are also tips a non-designer might not notice like overlaps add depth and a reminder to check for trapped space.

I like all the random tips scattered throughout the book that aren't necessarily design, but a good designer probably would probabl know. For example, in the advertising section the author has a tip on taking a color photo. The brief instructions are illustrated with backdrop placement, angle of lights, and camera position.

The book is great as a read or reference book. I can see myself referring to it for upcoming print projects. I will apply some of the design ideas to my web projects, though there isn't a web layout demonstrated. I wish there were.

0 of 0 people found the following review helpful.
Five Stars
By Gary O'Connell
Another excellent book by John McWade

See all 36 customer reviews...

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[A908.Ebook] Ebook Leading IT: Still the toughest job in the world, Second edition, by Bob Lewis

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What do IT leaders (and, really, all business leaders) have to do to build their organizations and move them forward?

The first edition of "Leading IT: The toughest job in the world" gave you specific, proven techniques for all eight tasks of leadership. The Second Edition adds more. A lot more.

If you like metrics, it's nearly twice as long. If you like useful metrics, it isn't just longer - it has twice as much useful, practical advice, covering a broader range of topics than the first edition.

If you prefer specifics to metrics, here are just some of the new topics covered in the second edition:
> The importance of focus and alignment.
> Why leaders have to control their time - and how.
> The Edison Ratio and why it matters (yes, this is a teaser).
> Why employees who can't fail can't succeed.
> Why 'Holding Employees Accountable' is a terrible idea.
> When and how to terminate an employee.
> The role of achievement in employee motivation.
> Why money is a terrible motivator but a terrific communication channel.
> How to measure the size of a team (hint: It isn't the number of members).
> Culture clashes and what to do about them.
> Lots and lots of new guidance on persuasion and facilitation.
> Leadership challenges new to the 21st century.
If you're tired of clichés and inspiring-sounding but empty rhetoric that's devoid of concrete guidance, this is what you're looking for: A relentlessly pragmatic book, designed to help you become a more effective leader.

• Sales Rank: #754999 in eBooks
• Published on: 2011-09-18
• Released on: 2011-09-18
• Format: Kindle eBook

Most helpful customer reviews

5 of 5 people found the following review helpful.
A must read book
By Nobody
I read the first edition of the book, and I wasn't that impressed. Don't get me wrong, Bob Lewis is almost always impressive, but the book itself didn't really have that much that was memorable in it. I had no intention of getting this book, figuring it was just a way of juicing up more sales, not substantially different than what I heard before. I get Bob Lewis' e-mail news letter and read his blog, so most of the ideas that end up in his books are developed there anyway. My boss got me the book.

Boy was I wrong.

You may already know that most everything Bob Lewis writes is worth reading, so you probably already want to order this book. Everyone who reads it will learn something from it, it is packed with a tremendous breadth and depth that there is no area of being a leader which doesn't get touched on, and in every case Bob catalogs and defines what to do and how to do it.

Those who are thinking about skipping this book, because they think it is "only" a second edition or because they didn't like the first book, or because they don't think they can learn something from Bob Lewis are probably the ones you will be replacing on your way up to higher leadership positions as they wonder where they went wrong.

(See page 176 of the book to understand the amateurish use of pronouns that someone like me who only read enough to be dangerous ends up producing).

This is not a book that needs to be read once, it is a book that needs to be read several times. It can make a huge difference in so many areas of leadership. Although the book uses IT in its title, it really is much broader than that. Other than the examples being somewhat IT centric, and a few references to the quirks of IT management, it is broadly applicable to any professional services type of organization where the work product is more a practice than a process (as defined in the book - a practice is marketing (among other things), process is manufacturing (among other things)). It really probably leaves out a bit for someone who has to run a Manufacturing operation, but it is still worth reading if that is what you do.

It covers topics from how to change your company culture to how to motivate government employees-for-life, building teams, figuring out what they are supposed to do, and persuading them to do it. Especially refreshing was the frank discussion at the end about how the heterogeneous cultural environments of today raise challenges. Too many people have this blinder that it is an unmitigated good, instead of something more nuanced.

Definitely one of the top books written on the subject of leadership.

2 of 2 people found the following review helpful.
Comprehensive coverage of a difficult area
By Jeevan
I am still in the process of finishing this work but felt I had enough of a grasp of it to be able to offer some feedback. IT is a ridiculously tough job -- mostly because there are few if any resources for IT leadership despite there being masses of resources for every other leadership quarter. And what little resources do exist are so dreary and dull that reading them is no treat. Bob recognizes these factors and identifies with the IT person instead of treating him or her like the "other" (which many authors do in order to appeal to mainstream audiences). His tone is consistently supportive and shows humor and wit -- just enough to keep the reading entertaining without it devolving into a semi-rant or a series of jabs against business. It is a very important factor to note that Bob is in this world and consults in the arena. He is not a journalist/business guru who is preaching based on general research and observation.

The only reason I didn't give this book five stars is because he is overly-comprehensive, in my opinion. There is a lot of information here that covers many arenas and yet is all jammed into a deceptively short book. The work will need some serious commitment on the part of the reader to really sit down and digest (and take more than just a handful of notes) to implement all that Bob is saying. Few will be able to remember the various issues explored and this is definitely not a book that would make a good "elevator pitch" in terms of what the main takeaway is. Such an approach is in contrast to the direction being taken by the majority of books in this arena. Given how busy executives are and the demands on time, readers rarely read entire books any more. They instead read perhaps three to four chapters and then move on (think of the books sitting on your desk right now that you still haven't finished). For this reason, books are now written in a way where the gist of the entire work can be absorbed from a partial read. This is NOT the case with this book.

Still, I think I see the author's reasoning for being so detailed, and everything I have read so far suggests to me that if you have the time and commitment to invest, this book will definitely be a boon to you.

1 of 1 people found the following review helpful.
Straight forward and great information for the experienced or new IT leader
By JJ Rock
I have read many management orientated books and usually hope to take away a few good ideas that I can use to improve my abilities as an IT leader. Those same books tend to pound a few ideas into my head in hundreds of pages.

Bob Lewis has taken the opposite approach. Cover all of the areas of IT leadership in a book packed with ideas and ways to immediately improve your leadership abilities.

A few examples. We live in a world where resume scanners are used to find key skills. Bob makes a strong argument for hiring the best people, not the best "Sack of Skills". Bob also talks abut common pitfalls in hiring new employees.

Bob does a great job talking about the importance of culture and how your behavior as a leader has a direct impact on the culture. Immediately following culture, Bob writes about how to motivate your staff. His chapter on motivation has the same impact of Daniel Pink's "Drive" book but in fewer words with tools that you can immediately use.

In short, this is one of those books that you read and immediately start to learn new leadership ideas or validate your own leadership style. Bob has written this book in his own unique (non-textbook) and enjoyable style with makes it a great read.

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[A275.Ebook] Ebook Download Chronicle of the Queens of Egypt: From Early Dynastic Times to the Death of Cleopatra (The Chronicles Series), by Joyce Tyldesley

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Chronicle of the Queens of Egypt: From Early Dynastic Times to the Death of Cleopatra (The Chronicles Series), by Joyce Tyldesley

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The definitive book that recounts the full history of the colorful queens of Egypt.

This fascinating saga spans 3,000 years of Egyptian queenship from Early Dynastic times until the suicide of Cleopatra in 30 BC. Starting with the unique role enjoyed by Egypt's women in the ancient world, the book goes on to present a biographical portrait of every queen, supplemented by a wealth of pictorial detail, datafiles, genealogical trees, timelines, and special features―from Childbirth to Wigs―highlighting different aspects of Egyptian culture.

The queen of Egypt was, first and foremost, a supportive wife and mother, but in times of dynastic crisis she was expected to act as her husband's deputy. The queen might be required to marshal troops, or to rule on behalf of an infant son. She might even be called upon to rule in her own right in the absence of a suitable king. The female pharaohs Hatshepsut and Tawosret, the sun queens Tiy and Nefertiti, the seductive Nefertari and Cleopatra: many of Egypt's queens have left an indelible mark on their country's history.

And what of Egypt's lesser queens, the numerous wives and daughters maintained in pampered seclusion in the harem palaces? These women are generally forgotten, their graves lost in the desert sands. But the anonymous ladies occasionally stepped from the security of the harem to influence the royal succession, and their stories too are told. 273 illustrations, 150 in color

• Sales Rank: #725273 in Books
• Published on: 2006-10-30
• Original language: English
• Number of items: 1
• Dimensions: 10.30" h x .90" w x 7.90" l, 2.22 pounds
• Binding: Hardcover
• 224 pages

About the Author
Joyce Tyldesley's books include Chronicle of the Queens of Egypt, Tales from Ancient Egypt and biographies of Hatshepsut and Nefertiti. She lives in England.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Egypt's Queens
By Lisa L. Reid
I've been waiting for a book like this to come out. If you have Chronicle of the Pharaohs you have to have this companion book. I truly enjoyed being able to see the woman or women behind the man. Also how the book gave insight of what life was like for the women inside the palace walls and out. I used it when I taught the 5th graders about Egypt at my daughters'school.

6 of 6 people found the following review helpful.
Queens in Review
By Mary K. Crookshank
Joyce Tyldesley's research is evident in her writing. She did a good job on many Queens who are veiled in mystery as her biographies of the well known names. This book serves as a great mate to the Chronicles of the Pharaohs. Enjoyable reading.

2 of 2 people found the following review helpful.
A Great Tribute To Women Of Ancient Egypt
By Lauralee
In Chronicle of the Queens of Egypt, Tyldesley's novel of the history of ancient Egypt is told from a different perspective, the queens of Egypt. The queens that have been shrouded in the background and eclipsed for centuries by their more-powerful and more-famous husbands, the pharaohs of Egypt, now take center stage in this biography. Spanning for 3,000 years of Egypt's history, Tyldesley's novel gives an intriguing biography of each queen.

Among these amazing stories of these queens are the biographies of the famous women: Hatshepsut, Nefertiti, Ankhesenamun (King Tut's wife), Nefertari, and Cleopatra VII (the last Egyptian pharaoh), and along with the other less well-known queen consorts. Each of these consorts were powerful in their own right and played a vital necessary role in serving the pharaoh, participating in both political and religious roles of ancient Egypt. Some of these queens had as much power as their husbands, were recognized as their equals, and ruled alongside as co-regents. Some of the queens were regents and female kings (some of them like Sobeknefru, Hatshepsut, and Tawosret were both). Some were the King's Mother, who was given more power and authority than a queen's consort.

Tyldesley also gives the reader detailed information about the women of ancient Egypt for example, women's health and childbirth, women's hygiene, and hairdressing, and women in literature. She also talks about the religion of ancient Egypt, the roles of the Egyptian priestesses, and the roles of the female deities. She also mentions the obscure secondary wives of the pharaohs, wives who were not queen consorts. Unlike the hegemonic discourse of harem women sitting idly in the palace, these women actually had to work for their keep. Some of the harem queens became King Mothers (a title to given to mothers of the king). Tyldesley mentions one harem queen, Tiy, who plotted to kill her husband, Ramesses III, so her son could rule as Egypt's next king. The plan ultimately backfired, and Queen Tiy and her son were forced to commit suicide.

Overall, Tyldesley's biography of each Egyptian queen is a fascinating and much needed account. The novel is written in a comprehensive style for the general reader. It is complete with timelines and genealogical trees that helps the reader understand and not get lost. It is filled with fascinating pictures of the archeological findings of the majority of the queens, for instance, some of the queens' jewelry, statues of the queens, pictures of their tombs, and even pictures of their mummies. The stories themselves are very easy to read and enjoyable. The reader will also gain an accessible, quick, and detailed account about the history of the Egyptian empire that spanned for 3,000 years. My only complaint about this book is that the names are hard to pronounce, and I wish that there was a pronunciation guide included. This novel is a tribute to not only the Egyptian queens but also to all women in Ancient Egypt.

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Poetry. Film. Translated from the Russian by Philip Metres and Dimitri Psurtsev. "Tarkovsky now joins the ranks of Mandelstam, Akhmatova, and Brodksky. Philip Metres and Dimitri Psurtsev's translations—succinct and allusive, stingingly direct and yet sweeping, mournful and celebratory—are marvels."—PEN/Heim citation

"How does one translate the work of Russian classic, Arseny Tarkovsky? Imagine trying to translate Yeats: high style rhetoric, intense emotion, local tonalities of language, complicated historical background, the old equation of poet vs. state, the tone of a tender love lyric, all meshed into one, all exquisite in its execution—and all so impossible to render again. And yet, one tries. In the case of Philip Metres and Dimitri Psurtsev, one tries brilliantly, with gusto, with passion, with attentiveness that is akin to that of a prayer, with the ear of real poets. The result? The gravity and directness of Tarkovsky's tone is brought into English without fail, it is here, honest and pained, piercing and even shy at times, like a deer that looks straight at you before it runs. Tarkovsky's ambition was to seek us—those who live after him—through earth, through time. He does so in this brilliant translation."—Ilya Kaminsky

"Arseny Tarkovsky was ten years old at the time of the Russian Revolution and died six months before the opening of the Berlin Wall. He spent his career as a poet creating elegant and starkly interior transfigurations of simple happiness and pure grief, triumphs of the individual self against the brutal realities of daily life in wartime and Communist Russia. Through this meticulous translation of his work, readers will encounter a metaphysical complex poetry, at once searing and brooding, very much in dialogue with such great Soviet poets as Osip Mandelstam and Anna Akhmatova. Tarkovsky writes of a country where 'we lived, once upon a time, as if in a grave, drank no tea' but still succeeded in making 'bread from weeds,' where the 'blue sky is dim' but nonetheless manages to be the 'wet-nurse of dragonflies and birds.'"—Michael Dumanis

• Sales Rank: #220682 in Books
• Published on: 2015-05-15
• Original language: English, Russian
• Dimensions: 9.00" h x 5.75" w x .75" l, .70 pounds
• Binding: Paperback
• 232 pages

About the Author
Arseny Alexandrovich Tarkovsky was born in the Ukrainian city of Elisavetgrad (now Kirovohrad) in 1907 and moved to Moscow in 1923, working as a newspaper journalist and publishing his first poems. By the late 1930s, he had become a noted translator of Turkmen, Georgian, Armenian, Arabic, and other Asian poets. During the Second World War, he served as a war correspondent for the Soviet Army publication Battle Alarm from 1942 to 1944, receiving the Order of the Red Star for valor. Tarkovsky's first volume of his own poems, Before the Snow, emerged in 1962, when the poet was 55, and rapidly sold out. His fame widened when his son, the internationally-acclaimed filmmaker Andrei Tarkovsky, included some of his father's poems in his films. He died in 1989, just before the Soviet Union fell.

Philip Metres is the author or translator of a number of books and chapbooks including SAND OPERA (Alice James Books, 2015), COMPLEAT CATALOGUE OF COMEDIC NOVELTIES: POETIC TEXTS OF LEV RUBINSTEIN (Ugly Duckling Presse, 2014), A Concordance of Leaves (Diode Press, 2013), abu ghraib arias (Flying Guillotine Press, 2011), TO SEE THE EARTH (Cleveland State University Poetry Center, 2008), and Behind the Lines: War Resistance Poetry on the American Homefront Since 1941 (University of Iowa Press, 2007). His work has garnered two NEA fellowships, the Thomas J. Watson Fellowship, five Ohio Arts Council Grants, the Beatrice Hawley Award, two Arab American Book Awards, the Cleveland Arts Prize, the Anne Halley Prize, the PEN/Heim Translation grant, a Russian Institute for Literary Translation grant, and the Creative Workforce Fellowship. He is a professor of English at John Carroll University in Cleveland.

Dimitri Psurtsev, a Russian poet and translator of British and American authors, is a professor at Moscow State Linguistic University and lives outside Moscow with his wife Natalia and daughter Anna. His two books of poetry, Ex Roma Tertia and Tengiz Notepad, were published in 2001 by Yelena Pakhomova Press and translations of his poems were published by the Hudson Review in 2009 and 2011. In 2014 Dimitri received, along with Philip Metres, a PEN/Heim Translation Fund grant for I BURNED AT THE FEAST: SELECTED POEMS OF ARSENY TARKOVSKY.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Excellent anthology of poems by one of Russia's finest (and arguably most underrated) poets!
By Pietro Shakarian
Historically, Arseny Tarkovsky's poems have had limited exposure in the English language. Though widely known and highly regarded as a great poet in Russia and the former Soviet Union, he is less well-known in the West. His work, nostalgic, spiritual, emotional, and deeply moving, arguably deserves greater exposure in the English-speaking world. This new anthology of selected poems, translated by Philip Metres and Dimitri Psurtsev, not only fills that need but surpasses it with this fantastic and accessible bilingual volume of Tarkovsky's poetry. The translations, which capture the feeling, essence, rhythm, and depth of Tarkovsky's words as best English can, are superb and it is a great treat to see them side-by-side with the original Russian-language texts. The collection is complemented by an excellent afterward by Metres on translating. Overall, it is truly a work jam-packed with so many beautiful words and so much excellent material that it astounds one to think that it is only just over 200 pages long! It is certainly a must-have addition to the library of any serious Slavicist or scholar of Russian poetry.

2 of 2 people found the following review helpful.
Five Stars
By Black Flamenco
These poems are beautifully translated, carrying over into English all the passion, emotion, and sensibilities of Tarkovsky. Highly recommended.

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• Sales Rank: #9400 in Books
• Published on: 2012-10-02
• Original language: English
• Number of items: 1
• Dimensions: 11.25" h x 1.50" w x 8.75" l, 4.96 pounds
• Binding: Hardcover
• 960 pages

Most helpful customer reviews

32 of 34 people found the following review helpful.
A Cornucopia of Exercises
By therapy67
I like two things about this book. The first is that it is very thorough and complete. Exercises, both stretching and strengthening, are included for basically every major muscle group or extremity motion. Furthermore, the book is divided up well enough that you can find what you're looking for fast.

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24 of 27 people found the following review helpful.
Who organized this textbook?!
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The information in this textbook is great, but I feel like it's scattered willy-nilly around the book. I pretty much utilize the index as my table of context. I find this text frustrating to use, and more time consuming than some of the information is worth. I don't know what this new edition accomplished but it wasn't organization or making it reader friendly!

23 of 27 people found the following review helpful.
Hard to read
By J. Templeton
This is a really hard book to get through. The material is NOT difficult, but this book seems to present in the most difficult way possible. The chapters are not well organized, the language is not easy to get through, and there are better texts on the subject.

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• Sales Rank: #1672548 in Books
• Brand: Brand: Citadel Pr
• Published on: 1995-09
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 8.00" w x .75" l,
• Binding: Paperback
• 236 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

3 of 4 people found the following review helpful.
Informative and the last word on the subject.
By A Customer
A book with interviews with american exploitation directors who worked during the 70's, 80's and 90's like Jim Wynorski, Fred Olen Ray, Paul Bartel, Sean Cunningham, Sam Raimi and Wes Craven. This book was written before the Scream trilogy so Craven isn't treated with that much respect, they claim that Sean Cunningham (Friday the 13th) have been more successful! Interesting look into the lowbudget direct-to-video business in the 80's. Some directors don't exactly seems to be proud over their work. Guess it must be hard for fans of a movie to hear that the director just did it for the money and that he himself unliked the film. I'm not exactly the biggest fan of these directors and their films so I guess those who are will find this book much better than me. But it's informative and the information about their work comes directly from the filmmakers themselves so I'll guess this book is the best source you can get on the subject.

2 of 2 people found the following review helpful.
And excellent follow-up
By A Customer
First came Re-Search's "Incredibly Strange Films". Then came this. It's an excellent book in it's own right, with interviews and overviews of cult movie directors. And it DOES continue where the first book left off, updating and presenting newer directors as well. A must-have for all genre movie enthusiasts!!

0 of 0 people found the following review helpful.
Five Stars
By Taylor Wright
One of the most helpful and fun books on filmmaking I've read in a while. Arrived in perfect condition.

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Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions

In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

• Sales Rank: #14619676 in Books
• Published on: 2000-11-03
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .22" w x 7.60" l, .0 pounds
• Binding: Software
• 1 pages

Review
“…the descriptions are clear, concise, unambiguous…she has clearly succeeded…” (The Institute of Direct Marketing -theidm.com

From the Inside Flap
CD-ROM InstructionsInsert the CD-ROM and launch the readme.htm file in a web browser, or navigate using Windows® Explorer to browse the contents of the CD. The model programs and output are in text format that can be opened in any editing software (including SAS) that reads ASCII files. Spreadsheets are in Microsoft® Excel 97/2000 or 5.0/95. Launch the application (SAS 6.12 or higher) and open the file directly from the CD-ROM. If you wish to make changes, you can rename the files and save them to your local hard drive.Customer Note: Please read the following before launching the CD-ROMThis software contains files to help you utilize the models and code described in the accompanying book, sold separately. By opening the package, you are agreeing to be bound by the following agreement:This software product is protected by copyright and all rights are reserved by the author, John Wiley & Sons, Inc., or their licensors. You are licensed to use this software as described in the software and the accompanying book. Copying the software for any other purpose may be a violation of the U.S. Copyright Law.This software product is sold as is without warranty of any kind, either express or implied, including but not limited to the implied warranty of merchantability and fitness for a particular purpose. Neither Wiley nor its dealers or distributors assumes any liability for any alleged or actual damages arising from the use of or the inability to use this software. (Some states do not allow the exclusion of implied warranties, so the exclusion may not apply to you.)©2000 John Wiley & Sons, Inc.

From the Back Cover
Get a data mining recipe for success to increase profits and reduce costs in today’s business world with–This CD-ROM provides actual, tested models of the most commonly asked data mining questions for marketing, sales, risk analysis, customer retention and support, and other key business applications. Complete, working code written in SAS will help you directly implement models, with or without an automated mining tool. With this invaluable resource, you’ll be able to target the best customers, improve sales and services, and increase overall profitability for your company. Step-by-step guidance on how to create, evaluate, validate, and implement models, plus a review of the basics, are available through the companion book, Data Mining Cookbook (sold separately from Wiley). Minimum System Requirements:

Windows® 95, NT 4.0 or higher; 200 MHz Pentium; 64 MB RAM required.

Recommended System Requirements: Windows®95, NT 4.0 or higher; 500 MHz Pentium and 128 MB RAM.Hard drive space: No installation to the hard drive is necessary, but to make a local copy of all the files on the CD-ROM requires 10 MB of free space.

Peripherals: CD-ROM drive.You will also need to have the following applications to make full use of the CD-ROM: a running copy of SAS 6.12 or higher to process SAS code provided; Microsoft® Excel 97/2000 or 5.0/95 to use the spreadsheets; a browser such as Microsoft® Internet Explorer or Netscape Navigator to open the readme.htm and navigate the CD-ROM.Visit our Web site at www.wiley.com/compbooks/Visit the companion Web site at dataminingcookbook.wiley.com

Most helpful customer reviews

23 of 28 people found the following review helpful.
SAS Tutorial or Data Mining Book?
By HBW
I was disappointed after reading 3 chapters of this book. Leafing forward, the book is saturated with SAS examples that I not only cannot understand but do not care about. It seems the whole book was written just to promote the (sold separately)...CD ROM with source SAS code. If you are going to write a SAS book, label it as such.

18 of 18 people found the following review helpful.
Wholesome - no frills - data mining cooking !!
By Oliver Femminella
By reading this book you should learn how to cook data mining applications...but if you have very little or no appreciation of data mining and customer relationship management (CRM), and you have never used SAS software, you'll probably end up burning your first few cakes or even worst your fingers !!
As the author gives a very brief introduction to data mining, make sure before you even start reading this book that you have a grasp of statistical modelling and data mining in a CRM context, otherwise you will find the material presented in this book too much to take in at once, and worst, you may probably end up being put off building your own data mining applications.
The author clearly has a solid statistical (read SAS) background, making this book a strong contender as one of the best books on data mining around, providing the reader with a number of useful recipes, practical examples and pragmatic data mining approaches which should be studied and understood in detail. Being a cookbook, the author's (or should I say the chef's) particular style may not suite your palate. In other words, you may not like the author's bias towards using logistic regression as the main data mining technique. As a result, you will not learn how to cook exotic dishes using ingredients such as neural networks. However, the choice to use logistic regression as the main statistical techniques pays off, as this allows the reader to start learning to cook robust/reliable meals (models), before cooking with the more exotic ingredients (techniques).
The topics and interventions provided by the well-experienced contributors are in context with the author's material, strengthening the practical context in which data mining applications are presented. On a few occasions, I found that the author does not discuss figures and tabulated outputs in a straightforward way, inevitably affecting the readability of the book. Notwithstanding, the methodology and material presented has a considerable amount of depth and rigour, and the general themes are well structured and maintained throughout.
Many figures and tabulated results are presented in the graphical output provided by the SAS system, which may be less appealing to you if you are not going to be using SAS. Also, many data mining software tools now available have significantly better graphical data presentation capabilities than those presented in this book, inevitably giving it a slightly dated look. Unsurprisingly, being the first version of the cookbook, there are a few typos (and one incorrect figure at the beginning of the first chapter).
In summary, this book is not for the novice, but will be a book that you will want read more than once.

14 of 14 people found the following review helpful.
A foundation book for middle-advanced analysts
By Michael Wexler
Yes, its not for beginners or executives. That's great, because so many other books are aimed at glossing over the details for novices. This book gets down and dirty with exactly how one goes about analyzing and modeling data in applied marketing. It assumes some knowledge of data and basic analysis, but it also reviews assumptions along the way and points out "gotchas" for the less experienced. Yes, there is an overemphasis on Logistic Regression and a paucity of info on other techniques, but the Logistic Regression work is well done. Yes, it is very SAS based, but the code is not hard to translate to other systems. She doesn't spend as much time as I would prefer on explaining all the output that she presents, though its an excellent start. But she does provide specific details on ALL the steps, from getting and transforming data to how to present your results and use your model, things that are ignored in many other books. Sure, there are easy quibbles and minor errors throughout, but what tech book today is error free? So, if you are looking for the basic guidebook on just how one goes about "modeling", then this is the one. Its got a permanent place on my bookshelf, and is one of the standards I recommend along with Kimball, Pyle, and other "ya gotta have" books.

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[R391.Ebook] Ebook Download Philippians (Exegetical Guide to the Greek New Testament), by Joseph H. Hellerman

Ebook Download Philippians (Exegetical Guide to the Greek New Testament), by Joseph H. Hellerman

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The Exegetical Guide to the Greek New Testament (EGGNT) closes the gap between the Greek text and the available lexical and grammatical tools, providing all the necessary information for greater understanding of the text. The series makes interpreting any given New Testament book easier, especially for those who are hard pressed for time but want to preach or teach with accuracy and authority.

Each volume begins with a brief introduction to the particular New Testament book, a basic outline, and a list of recommended commentaries. The body is devoted to paragraph-by-paragraph exegesis of the Greek text and includes homiletical helps and suggestions for further study. A comprehensive exegetical outline of the New Testament book completes each EGGNT volume.

• Sales Rank: #95559 in Books
• Published on: 2015-07-15
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .78" w x 6.00" l, .0 pounds
• Binding: Paperback
• 368 pages

About the Author
Joseph H. Hellerman (Ph.D., University of California, Los Angeles) is professor of New Testament Language and Literature at Talbot School of Theology, Biola University, La Mirada, California.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Essential for Philippians Greek Text Exegesis & Interpretation
By Craig P. Hurst
Adding to the solid list of contributors to the B&H Exegetical Guide to the Greek New Testament (EGGNT) series, Joseph H. Hellerman has written the newest volume on Philippians. Hellerman, professor of New Testament language and literature at Talbot School of Theology, received his Th.M. in Hebrew and his Ph.D. in the social history of early Christianity. Upon starring as a professor at Talbot, Hellerman began to focus his studies on Philippians, the fruit of which has grown into this commentary.

In keeping with the aim of the series, Hellerman’s book accomplishes two primary services for the reader. First, the commentary is solely based on the Greek of the New Testament from the fifth edition of the United Bible Societies’ Greek New Testament (xvi). 1 Peter is divided into pericopes by its Greek text, block diagrammed and then exegeted phrase-by-phrase. A good grasp of New Testament Greek is required to benefit from this book as well as an ability to understand the grammatical abbreviations used in the book. Second, as a guide, the series goal is to list and discuss all of the grammatical/exegetical possibilities for the translation of each word, construction of the grammar, and possible meanings. They are doing the work of giving you the options so you can focus more time on other work.

What is particularly striking about Hellerman’s work on Philippians is his focus on the social-historical aspects of the book (though he does attend to the theological issues at hand as well). This social-historical focus comes to light when discussing the occasion of the letter. The occasion for the book gives way to the social-historical focus of the commentary. First, regarding the translation of 1:3, Hellerman believes that “the immediate occasion for Philippians was a gift Paul received from the church through their emissary Epaphroditus.” (4) Thus, contra the traditional translation of 1:3 as stating that Paul was remembering them, Hellerman believes the better translation should be “because of your every remembrance of me,” thus making Philippians a book of Paul thanking them for their gift to him (2 Cor. 11:9; Phil. 4:15).

This opportunity to express gratitude to the Philippians for their gift is used by Paul to speak truth about the church “in a highly Romanized sociopolitical environment.” (4) There was a cursus honorum (“race of honors”) that pervaded the Roman society which Paul took the occasion to resist (4). “The apostle recognized that a stridently Roman honor culture had the potential to seriously undermine the radically different relational ethos that Jesus intended for his community of followers.” (4)

For example, Hellerman notes that while “traditional interpretations of Philippians 2:5-11 focus upon ontological Christology,……Paul’s agenda, however, is primarily sociological, not ontological.” (105) Paul is showing how Jesus used his universal status, which superseded any sociopolitical status on earth, to serve others, rather than lord it over them. “Instead of using social capital to gain more honors and public recognition, Christ leveraged his status in the service of others. Such utilization of power – indeed, a voluntary relinquishing of rank and prestige – would have stuck Roman elites as abject folly.” (107) Jesus is the ultimate example for how to serve those whom the world may see as less than us.

As with all of the books in the EGGNT series, Hellerman’s work on Philippians is a welcome addition that follows in the tradition of Murray Harris’ inaugural volume on Colossians and Philemon. This will serve pastors and teachers well for decades to come.

I received this book for free from B&H for this review. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

2 of 2 people found the following review helpful.
Highly Recommended!!
By sojotheo
Few contemporary scholars today are more qualified and equipped for the exegetical task of leading students through Paul’s letter to the Philippians than Joseph H. Hellerman. Hellerman is Professor of New Testament Language and Literature at Talbot School of Theology. He received a Th.M. from Talbot School of Theology and a Ph.D. from University of California Los Angeles. He has published a number of academic monographs dealing with the social history of early Christianity, including Reconstructing Honor in Roman Philippi (Cambridge University Press, 2005). He has also published several journal articles dealing with various socio-historical and interpretive issues related to Philippians. So, in many ways, the outpouring of the present commentary is a culmination of years of exegetical consideration and study by an expert in the Roman culture of the first century, and the letter of Philippians as a whole.

Following in the footsteps of the previous volumes, Exegetical Guide to the Greek New Testament: Philippians, looks to eliminate the gap between the Greek text and the available lexical and grammatical tools, synthesizing all the necessary exegetical information into one convenient place. Essentially, aside from bringing his own expertise to the conversation, Hellerman has combed through all the necessary works published in the last few decades—lexical, grammatical, exegetical, etc.—collected the similarities and differences, and brought to the table everything the student would need to make an informed exegetical decision. As a personal exercise I translated the text as I read through the commentary, and there were several times that it felt as if Hellerman was personally walking me through the text providing the various interpretive options and exegetical insights needed to make a well informed decision on the text. This was the first time that I sought to translate and entire book while reading a commentary that dealt with textual and exegetical issues. It was a great exercise and ultimately a testimony to the helpfulness of the present volume for the student, pastor, or teacher.

The commentary begins with a brief introduction to Philippians which includes a concise conversation around typical introductory matters (authorship, date and provenance, occasion, etc.), as well as a ‘Recommended Commentaries’ section that highlights the primary works cited throughout the book. Each section of the commentary deals with a paragraph of text, and begins with a prepositional outline of the Greek text (UBS5). Followed by the prepositional outline, Hellerman guides the reader exegetically through each preposition, commenting on various lexical, grammatical, textual, and socio-historical issues. Ultimately, while discussing the conclusions of various commentators and other popular translations, Hellerman is effectively exhibiting the exegetical landscape of the letter to the student and directing attention where the need arises. I found this to be particularly helpful in the discussion surrounding Philippians 2:5-11. Each section of the book concludes with a “For Further Study” section that has a number of recommended journal articles and monographs on various topics related to the section being discussed. Additionally, each section includes “Homiletical Suggestions” section in which Hellerman has provided the reader with some suggested preaching divisions. Lastly, the back of the commentary includes both a grammar and scripture index, both of which will prove helpful for future reference.

In conclusion, if you are looking to preach or teach through Philippians in the near future, or simply want to obtain a better understanding of the letter in general, I would highly recommend Exegetical Guide to the Greek New Testament: Philippians. I could not think of a better starting place for the student, pastor, or teacher. The bar for the EGGNT series has just been raised!

0 of 0 people found the following review helpful.
Excellent Commentary on Philippians
By Michael C. Boling
There are some books in the Bible that are quite frankly a joy to read. Many enjoy reading the Psalms and Proverbs. Others gravitate towards Romans or perhaps the Gospel of John. If we are talking about a book that is a joy to read, one cannot forget Paul’s Epistle to the Philippians as after all one of the main themes of this book has been stated to be that of joy. What is also a joy to read is a helpful commentary that provides salient exegetical insight into the text. If you are looking for such a tool when it comes to Philippians, I recommend Joseph Sellerman’s Exegetical Guide to the Greek New Testament: Philippians, edited by Andreas Kostenberger and Robert Yarbrough.

I will state that as noted in the title of the book, Sellerman’s efforts are largely spent exegeting the Greek text. This means there is a great deal of interaction with Greek. If you are not used to that or have not spent much time looking at the original biblical languages, do not let that unfamiliarity scare you off from using this book. Sellerman does a great job of explaining what terms mean in a way that is useful for both the seasoned exegete and Greek experts as well as for any laymen willing to devote time to studying the text.

This commentary begins with helpful background information on issues of authorship, literary integrity, date and location of writing, why Paul wrote this letter, some linguistic and rhetorical points of emphasis, as well as a useful outline of the book of Philippians. From there, Sellerman then begins engaging the text.

I fully appreciated the manner in which Sellerman not only explains word meanings in the context of Philippians, but also how he couches those definitions with salient cultural engagement. In order to grasp what Paul is saying in Philippians, one has to understand the audience, their issues, the culture in which they lived, and various other important points. Sellerman aptly engages all these relevant subjects and intersperses throughout his exegesis how those issues come to play in our understanding of what Paul is saying in this epistle.

A staple of this commentary series is the excellent bibliography located at the conclusion of each section. Most bibliographies are noted in the back of the book and are not divided into subject areas or the portion of the text where that particular resources much be proven useful. This commentary series takes a different approach, dividing the resource suggestions at the end of each periscope as to what portion of that text they address. I found this to be quite useful.

This is a commentary and a commentary series as a whole for that matter I highly recommend for seminary and bible college students, pastors, and anyone willing to dig into the meat of the Greek text. I am convinced you will find this to be a valuable resource for years to come and by using this in your studies of Philippians, you will have a much firmer grasp on what exactly Paul was saying to the believers in Philippi so long ago and why it matters for us today.

I received this book for free from B&H Academic and the opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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